The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing Academic Article

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authors

Jensen, Jonathan A.

published proceedings

Journal of Global Marketing

author list (cited authors)

Jensen, J. A., Cobbs, J., & Groza, M. D.

complete list of authors

Jensen, Jonathan A||Cobbs, Joe||Groza, Mark D

publisher

Taylor & Francis Publisher

published in

Journal of Global Marketing Journal