Fundraising design: key issues, unifying framework, and open puzzles Academic Article

authors

• Eckel, Catherine

published proceedings

• MARKETING LETTERS

altmetric score

• 4.1

author list (cited authors)

• Haruvy, E., Popkowski Leszczyc, P., Allenby, G., Belk, R., Eckel, C., Fisher, R., ... Wang, Y. u.

citation count

• 4

complete list of authors

• Haruvy, Ernan||Popkowski Leszczyc, Peter||Allenby, Greg||Belk, Russell||Eckel, Catherine||Fisher, Robert||Li, Sherry Xin||List, John A||Ma, Yu||Wang, Yu

publication date

• December 2020

publisher

• Springer Nature  Publisher

published in

• Marketing Letters  Journal

keywords

• Appeals
• Charity
• Fundraising
• Incentives
• Integrative Framework

Digital Object Identifier (DOI)

• 10.1007/s11002-020-09534-8

start page

• 371

end page

• 380

volume

• 31

issue

• 4

URL

• http://dx.doi.org/10.1007/s11002-020-09534-8