Behavioral models of managerial decision-making Academic Article uri icon


  • This paper reviews the literature that applies behavioral economic models to managerial decisions. It organizes the literature into research that focuses on alternative utility functions and research that focuses on non-equilibrium models. Generally, behavioral models have seen less application to manager decisions than to consumer decisions and therefore there are many opportunities to develop new theoretical models, new laboratory experiments, and new field applications. The application of these models to field data is particularly underdeveloped. 2012 Springer Science+Business Media, LLC.

published proceedings

  • Marketing Letters

altmetric score

  • 5

author list (cited authors)

  • Goldfarb, A., Ho, T., Amaldoss, W., Brown, A. L., Chen, Y., Cui, T. H., ... Yang, B.

citation count

  • 47

complete list of authors

  • Goldfarb, Avi||Ho, Teck-Hua||Amaldoss, Wilfred||Brown, Alexander L||Chen, Yan||Cui, Tony Haitao||Galasso, Alberto||Hossain, Tanjim||Hsu, Ming||Lim, Noah||Xiao, Mo||Yang, Botao

publication date

  • May 2012