How Does a Failure in a Retailer's Mobile App Impact Purchases in its Online and Offline Channels?
Academic Article
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- Overview
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- Research
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- Additional Document Info
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Overview
published proceedings
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Mays Business School Research Paper
author list (cited authors)
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Narang, U., Shankar, V., & Narayanan, S.
publication date
Research
keywords
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Causal Effects
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Consumer Search
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Difference-in-differences
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Mobile App
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Mobile Marketing
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Natural Experiment
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Omnichannel
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Retailing
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Service Failure
Additional Document Info
