Omnichannel marketing: Are cross-channel effects symmetric Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

altmetric score

• 4.55

author list (cited authors)

• Shankar, V., & Kushwaha, T.

citation count

• 18

complete list of authors

• Shankar, Venkatesh||Kushwaha, Tarun

publication date

• June 2021

publisher

• Elsevier  Publisher

published in

• International Journal of Research in Marketing  Journal

keywords

• Cross-channel
• Distribution
• E-commerce
• Internet
• Multichannel
• Omnichannel
• Web

Digital Object Identifier (DOI)

• 10.1016/j.ijresmar.2020.09.001

start page

• 290

end page

• 310

volume

• 38

issue

• 2

URL

• http://dx.doi.org/10.1016/j.ijresmar.2020.09.001