Creating new markets through service innovation Academic Article

authors

• Berry, Leonard
• Parish, Janet
• Shankar, Venkatesh (Venky)

published proceedings

• MIT SLOAN MANAGEMENT REVIEW

author list (cited authors)

• Berry, L. L., Shankar, V., Parish, J. T., Cadwallader, S., & Dotzel, T.

complete list of authors

• Berry, LL||Shankar, V||Parish, JT||Cadwallader, S||Dotzel, T

publication date

• December 2006

published in

• MIT SLOAN MANAGEMENT REVIEW  Journal

start page

• 56

end page

• +

volume

• 47

issue

• 2