publication venue for
- To Cut Costs, Know Your Customer Cost-trimming initiatives at B2B companies should be guided by an understanding of what customers truly value. 62. 2021
- A more profitable approach to product returns. 60:71-74. 2018
- "Do-It-Yourself" Employee Health Care. 53:15-16. 2012
- Should business care about obesity?. 48:15-+. 2007
- Creating new markets through service innovation. 47:56-+. 2006
- A health care agenda for business. 45:56-+. 2004
- Managing the total customer experience. 43:85-+. 2002