To Cut Costs, Know Your Customer Cost-trimming initiatives at B2B companies should be guided by an understanding of what customers truly value Academic Article
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Overview
published proceedings
- MIT SLOAN MANAGEMENT REVIEW
author list (cited authors)
- Mittal, V., Sridhar, S., & Best, R.
complete list of authors
- Mittal, Vikas||Sridhar, Shrihari||Best, Roger
publication date
- 2021
published in
- MIT SLOAN MANAGEMENT REVIEW Journal