To Cut Costs, Know Your Customer Cost-trimming initiatives at B2B companies should be guided by an understanding of what customers truly value Academic Article uri icon

published proceedings

  • MIT SLOAN MANAGEMENT REVIEW

author list (cited authors)

  • Mittal, V., Sridhar, S., & Best, R.

complete list of authors

  • Mittal, Vikas||Sridhar, Shrihari||Best, Roger

publication date

  • 2021