Attribute-Level Satisfaction, Overall Customer Satisfaction, and Performance Outcomes in Business-to-Business Firms
Academic Article
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- Overview
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- Research
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Overview
published proceedings
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Mays Business School Research Paper
author list (cited authors)
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Mittal, V., Han, K., Lee, J., Im, B., & Sridhar, S.
complete list of authors
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Mittal, Vikas||Han, Kyuhong||Lee, Ju-Yeon||Im, Biwoong||Sridhar, Shrihari
publication date
Research
keywords
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Attribute-level Satisfaction
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Business-to-business Marketing
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Financial Performance
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Negative Asymmetry
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Overall Satisfaction
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Positive Asymmetry
Additional Document Info