Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys

authors

• Sridhar, Shrihari

published proceedings

• JOURNAL OF MARKETING

altmetric score

• 0.5

author list (cited authors)

• Grewal, R., & Sridhar, S.

citation count

• 7

complete list of authors

• Grewal, Rajdeep||Sridhar, Shrihari

publication date

• January 2021

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.1177/0022242920974669

start page

• 98

end page

• 102

volume

• 85

issue

• 1

URL

• http://dx.doi.org/10.1177/0022242920974669