New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments
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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
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Sridhar, Shrihari||Fang, Eric
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35 Commerce, Management, Tourism And Services
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3503 Business Systems In Context
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3506 Marketing
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http://dx.doi.org/10.1007/s11747-019-00698-y