New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments Academic Article uri icon

published proceedings

  • JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

altmetric score

  • 2.1

author list (cited authors)

  • Sridhar, S., & Fang, E.

citation count

  • 29

complete list of authors

  • Sridhar, Shrihari||Fang, Eric

publication date

  • November 2019