New vistas for marketing strategy: digital, data-rich, and developing market (D³) environments Academic Article

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authors

Sridhar, Shrihari

published proceedings

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

altmetric score

2.1

author list (cited authors)

Sridhar, S., & Fang, E.

citation count

29

complete list of authors

Sridhar, Shrihari||Fang, Eric

publication date

November 2019

publisher

Springer Nature Publisher