Paradigms for Progress: An Anomaly-First Framework for Paradigm Development Academic Article

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authors

Sridhar, Shrihari

published proceedings

JOURNAL OF MARKETING

author list (cited authors)

Swaminathan, V., Lamberton, C., Sridhar, S., & Marinova, D.

complete list of authors

Swaminathan, Vanitha||Lamberton, Cait||Sridhar, Shrihari||Marinova, Detelina

publication date

November 2023

publisher

SAGE Publications Publisher

published in

Journal of Marketing Journal