A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments Chapter

authors

• Sridhar, Shrihari

author list (cited authors)

• Sridhar, S., Mantrala, M. K., & Naik, P. A.

citation count

• 0

complete list of authors

• Sridhar, Shrihari||Mantrala, Murali K||Naik, Prasad A

Book Title

• Marketing Challenges in a Turbulent Business Environment

publication date

• January 2016

publisher

• Springer Nature  Publisher

published in

• n2363-6165ISSN  Journal

Digital Object Identifier (DOI)

• 10.1007/978-3-319-19428-8_10

International Standard Book Number (ISBN) 13

• 9783319194271

start page

• 35

end page

• 36

URL

• http://dx.doi.org/10.1007/978-3-319-19428-8_10