A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments Chapter uri icon

author list (cited authors)

  • Sridhar, S., Mantrala, M. K., & Naik, P. A.

citation count

  • 0

complete list of authors

  • Sridhar, Shrihari||Mantrala, Murali K||Naik, Prasad A

Book Title

  • Marketing Challenges in a Turbulent Business Environment

publication date

  • January 2016