A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments
Chapter
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- Overview
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- Identity
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- Additional Document Info
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- Other
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Overview
author list (cited authors)
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Sridhar, S., Mantrala, M. K., & Naik, P. A.
citation count
complete list of authors
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Sridhar, Shrihari||Mantrala, Murali K||Naik, Prasad A
Book Title
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Marketing Challenges in a Turbulent Business Environment
publication date
publisher
published in
Identity
Digital Object Identifier (DOI)
International Standard Book Number (ISBN) 13
Additional Document Info
Other
URL
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http://dx.doi.org/10.1007/978-3-319-19428-8_10