Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics Chapter uri icon

author list (cited authors)

  • Gopalakrishna, S., Garrett, J., Mantrala, M. K., & Sridhar, S.

citation count

  • 0

complete list of authors

  • Gopalakrishna, Srinath||Garrett, Jason||Mantrala, Murali K||Sridhar, Shrihari

Book Title

  • Marketing Challenges in a Turbulent Business Environment

publication date

  • January 2016