Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics Chapter

authors

• Sridhar, Shrihari

author list (cited authors)

• Gopalakrishna, S., Garrett, J., Mantrala, M. K., & Sridhar, S.

citation count

• 0

complete list of authors

• Gopalakrishna, Srinath||Garrett, Jason||Mantrala, Murali K||Sridhar, Shrihari

Book Title

• Marketing Challenges in a Turbulent Business Environment

publication date

• January 2016

publisher

• Springer Nature  Publisher

published in

• Developments in Marketing Science: Proceedings of the Academy of Marketing Science  Journal

Digital Object Identifier (DOI)

• 10.1007/978-3-319-19428-8_11

International Standard Book Number (ISBN) 13

• 9783319194271

start page

• 37

end page

• 37

URL

• http://dx.doi.org/10.1007/978-3-319-19428-8_11