JM: Promoting Catalysis in Marketing Scholarship Academic Article

authors

• Sridhar, Shrihari

published proceedings

• JOURNAL OF MARKETING

altmetric score

• 52

author list (cited authors)

• Sridhar, S., Lamberton, C., Marinova, D., & Swaminathan, V.

citation count

• 2

complete list of authors

• Sridhar, Shrihari||Lamberton, Cait||Marinova, Detelina||Swaminathan, Vanitha

publication date

• January 2023

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.1177/00222429221131517

start page

• 1

end page

• 9

volume

• 87

issue

• 1

URL

• http://dx.doi.org/10.1177/00222429221131517