Pharmaceutical Detailing Elasticities: A Meta-Analysis Chapter uri icon

author list (cited authors)

  • Sridhar, S., Mantrala, M. K., & Albers, S.

citation count

  • 11

complete list of authors

  • Sridhar, Shrihari||Mantrala, Murali K||Albers, Sönke

Book Title

  • Innovation and Marketing in the Pharmaceutical Industry

publication date

  • 2014