Customer based execution and strategy: Enhancing the relevance & utilization of B2B scholarship in the C-suite Academic Article

authors

• Sridhar, Shrihari

published proceedings

• INDUSTRIAL MARKETING MANAGEMENT

author list (cited authors)

• Mittal, V., & Sridhar, S.

citation count

• 10

complete list of authors

• Mittal, Vikas||Sridhar, Shrihari

publication date

• January 2020

publisher

• Elsevier  Publisher

published in

• Industrial Marketing Management  Journal

keywords

• Business-to-business (b2b) Marketing
• Business-to-business (b2b) Strategy
• C-suite
• Outside-in Marketing
• Strategy Execution
• Strategy Formulation
• Strategy Journey

Digital Object Identifier (DOI)

• 10.1016/j.indmarman.2020.05.036

start page

• 396

end page

• 409

volume

• 88

URL

• http://dx.doi.org/10.1016/j.indmarman.2020.05.036