From the editor Academic Article

authors

• Varadarajan, Rajan

published proceedings

• Journal of the Academy of Marketing Science

author list (cited authors)

• Varadarajan, P. R.

citation count

• 2

complete list of authors

• Varadarajan, P Rajan

publication date

• January 2002

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

Digital Object Identifier (DOI)

• 10.1177/009207002236905

start page

• 285

end page

• 285

volume

• 30

issue

• 4

URL

• http://dx.doi.org/10.1177/009207002236905