Does success diminish competitive responsiveness? Reconciling conflicting perspectives Academic Article

abstract

• Previous research provides conflicting evidence of the association between the past performance of a business and its competitive responsiveness, with researchers observing both positive and negative relationships. To clarify this issue, the authors test a model using survey data from the retailing industry. The model delineates direct and indirect mediated paths through ability to respond, motivation to respond, and awareness of competitors'actions to show how past performance can have both positive and negative influence on competitive responsiveness. However, the overall impact of past performance of an organization on its competitive responsiveness is positive. The implications of these findings for research, practice, and theory are discussed. Copyright 2006 by Academy of Marketing Science.

authors

• Varadarajan, Rajan

published proceedings

• JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

author list (cited authors)

• Jayachandran, S., & Varadarajan, R.

citation count

• 27

complete list of authors

• Jayachandran, Satish||Varadarajan, Rajan

publication date

• January 2006

publisher

• Springer Nature  Publisher

published in

• Journal of the Academy of Marketing Science  Journal

keywords

• Competitive Responsiveness
• Consequences Of Past Performance
• Organizational Complacency
• Organizational Learning

Digital Object Identifier (DOI)

• 10.1177/0092070304272406

start page

• 284

end page

• 294

volume

• 34

issue

• 3

URL

• http://dx.doi.org/10.1177/0092070304272406