The status of the marketing concept in public recreation and park agencies
Academic Article
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Overview
published proceedings
- Journal of the Academy of Marketing Science
author list (cited authors)
- Lamb, C. W., & Crompton, J. L.
citation count
- 4
complete list of authors
- Lamb, Charles W||Crompton, John L
publication date
- December 1981
publisher
- Springer Science and Business Media LLC Publisher