Strategic green marketing Academic Article uri icon


  • Argues that Green Marketing is taking shape as one of the key business strategies of the future, and that the increasing environmental consciousness makes it incumbent on consumer marketers not just to respond to it, but to lead the way in environmental programs. Sets forth the need and recommendations for incorporating environmental concerns into strategic marketing planning of the organisation.

published proceedings

  • Journal of Consumer Marketing

altmetric score

  • 3

author list (cited authors)

  • McDaniel, S. W., & Rylander, D. H.

citation count

  • 177

complete list of authors

  • McDaniel, Stephen W||Rylander, David H

publication date

  • January 1993