publication venue for
- Strategic green marketing. Volume 10:4-10. 1993
- The exclusive value principle: the basis for prestige racing. Volume 10:10-16. 1993
- China’s Consumer Market: How are US Products Perceived?. Volume 6:51-59. 1989
- BIG IDEAS IN SERVICES MARKETING. Volume 3:47-51. 1986
- COOPERATIVE SALES PROMOTION: AN IDEA WHOSE TIME HAS COME. Volume 3:15-33. 1986