publication venue for
- Strategic green marketing. 10:4-10. 1993
- The exclusive value principle: the basis for prestige racing. 10:10-16. 1993
- Chinas Consumer Market: How are US Products Perceived?. 6:51-59. 1989
- BIG IDEAS IN SERVICES MARKETING. 3:47-51. 1986
- COOPERATIVE SALES PROMOTION: AN IDEA WHOSE TIME HAS COME. 3:15-33. 1986