BIG IDEAS IN SERVICES MARKETING Academic Article uri icon

abstract

  • The pivotal difference between goods businesses and services businesses is that goods businesses sell things and service businesses sell performances. These performances are often labor intensive, with the service provider being, in effect, a part of the service.

published proceedings

  • Journal of Consumer Marketing

author list (cited authors)

  • Berry, L.

citation count

  • 55

complete list of authors

  • Berry, Leonard

publication date

  • February 1986