Chinas Consumer Market: How are US Products Perceived? Academic Article uri icon


  • Provides information on the largest consumer market in the world China. Examines education, age, lifestyle and demographics of the Chinese population. Considers Chinese perceptions of US products. Concludes that US companies success in China depends on target marketing, marketing inexpensive products, pricing in line with income, and promotion of the US origin of the product.

published proceedings

  • Journal of Consumer Marketing

author list (cited authors)

  • King, A. C., & McDaniel, S. W.

citation count

  • 22

complete list of authors

  • King, Adam C||McDaniel, Stephen W

publication date

  • January 1989