Chinas Consumer Market: How are US Products Perceived? Academic Article

abstract

• Provides information on the largest consumer market in the world China. Examines education, age, lifestyle and demographics of the Chinese population. Considers Chinese perceptions of US products. Concludes that US companies success in China depends on target marketing, marketing inexpensive products, pricing in line with income, and promotion of the US origin of the product.

authors

• Mcdaniel, Stephen

published proceedings

• Journal of Consumer Marketing

author list (cited authors)

• King, A. C., & McDaniel, S. W.

citation count

• 22

complete list of authors

• King, Adam C||McDaniel, Stephen W

publication date

• January 1989

publisher

• Emerald  Publisher

published in

• Journal of Consumer Marketing  Journal

keywords

• Clinical Research
• Prevention

Digital Object Identifier (DOI)

• 10.1108/eum0000000002562

start page

• 51

end page

• 59

volume

• Volume 6

issue

• Issue 4

URL

• http://dx.doi.org/10.1108/eum0000000002562