China’s Consumer Market: How are US Products Perceived? Academic Article uri icon


  • China is a market with considerable potential for U.S. consumer product firms. The first step in tapping this market is gaining an understanding of the Chinese consumer. This article provides information on China's consumer market, including views of Chinese consumers toward U.S. products, that should provide direction for U.S. companies considering this market opportunity. © 1989, MCB UP Limited

author list (cited authors)

  • King, A. C., & McDaniel, S. W.

citation count

  • 22

publication date

  • April 1989