Industry Views on Content of the International Marketing Course uri icon

abstract

  • Recent studies point out the importance of, as well as the need for, improving the course in international marketing. The present study provides input from 225 of the largest U.S. corporations regarding their views on appropriate content in the international marketing course. Results indicate a preference for subject matter having the most direct impact on marketing activities. 1984, Sage Publications. All rights reserved.

published proceedings

  • Organizational Behavior Teaching Review

author list (cited authors)

  • McDaniel, S. W., & Smith, L. M.

citation count

  • 0

complete list of authors

  • McDaniel, Stephen W||Smith, L Murphy

publication date

  • January 1984