THE THREATS TO MARKETING-RESEARCH - AN EMPIRICAL REAPPRAISAL Academic Article

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authors

Mcdaniel, Stephen

published proceedings

JOURNAL OF MARKETING RESEARCH

author list (cited authors)

MCDANIEL, S. W., VERILLE, P., & MADDEN, C. S.

citation count

24

complete list of authors

MCDANIEL, SW||VERILLE, P||MADDEN, CS

publication date

January 1985

publisher

JSTOR Publisher

published in

Journal of Marketing Research Journal