The Threats to Marketing Research: An Empirical Reappraisal
Academic Article
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Overview
published proceedings
- Journal of Marketing Research
author list (cited authors)
- McDaniel, S. W., Verille, P., & Madden, C. S.
citation count
- 24
complete list of authors
- McDaniel, Stephen W||Verille, Perry||Madden, Charles S
publication date
- February 1985
publisher
- JSTOR Publisher
published in
- Journal of Marketing Research Journal