The Threats to Marketing Research: An Empirical Reappraisal Academic Article uri icon

published proceedings

  • Journal of Marketing Research

author list (cited authors)

  • McDaniel, S. W., Verille, P., & Madden, C. S.

citation count

  • 24

complete list of authors

  • McDaniel, Stephen W||Verille, Perry||Madden, Charles S

publication date

  • February 1985

publisher