Journal of Marketing Research
Journal
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Overview
publication venue for
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Impact of Buying Groups on BuyerSupplier Relationships: GroupDyad Interactions in Business-to-Business Markets.
60:1197-1220.
2023
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Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching
2023
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The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion.
002224372211495-002224372211495.
2023
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Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness.
59:435-452.
2022
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Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects.
59:230-249.
2022
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The "Idea Advantage": How Content Sharing Strategies Impact Engagement in Online Learning Platforms.
59:61-78.
2022
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Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact.
58:615-643.
2021
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Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms.
58:515-538.
2021
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Modeling Emerging-Market Firms' Competitive Retail Distribution Strategies.
56:439-458.
2019
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Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors' Expectations of the Future.
54:799-815.
2017
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Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap.
54:219-238.
2017
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Advertising Effectiveness: The Moderating Effect of Firm Strategy.
53:207-224.
2016
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Small Victories: Creating Intrinsic Motivation in Task Completion and Debt Repayment.
52:768-783.
2015
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Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less.
51:676-690.
2014
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Service Innovativeness and Firm Value.
50:259-276.
2013
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Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application.
48:929-943.
2011
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The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior.
48:920-928.
2011
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Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework.
48:603-616.
2011
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Personal Selling Elasticities: A Meta-Analysis.
47:840-853.
2010
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New product preannouncements and shareholder value: Don't make promises you can't keep.
44:468-489.
2007
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Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns.
44:57-72.
2007
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Why some acquisitions do better than others: Product capital as a driver of long-term stock returns.
44:57-72.
2007
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Buyer-supplier contracts versus joint ventures: Determinants and consequences of transaction structure.
37:1-15.
2000
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New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact.
36:327-344.
1999
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New product introduction and incumbent response strategies: Their interrelationship and the role of multimarket contact.
36:327-344.
1999
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The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis.
36:269-276.
1999
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The advantages of entry in the growth stage of the product life cycle: An empirical analysis.
36:269-276.
1999
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Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers.
35:54-70.
1998
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Late mover advantage: How innovative late entrants outsell pioneers.
35:54-70.
1998
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How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value.
30:350-358.
1993
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HOW BUYERS PERCEIVE SAVINGS IN A BUNDLE PRICE - AN EXAMINATION OF A BUNDLES TRANSACTION VALUE.
30:350-358.
1993
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KNOWLEDGE BASES AND SALESPERSON EFFECTIVENESS - A SCRIPT-THEORETIC ANALYSIS.
26:164-178.
1989
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IDENTIFYING THE GENERICS-PRONE CONSUMER - A METAANALYSIS.
24:425-431.
1987
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THE THREATS TO MARKETING-RESEARCH - AN EMPIRICAL REAPPRAISAL.
22:74-80.
1985
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A REASSESSMENT OF THE EFFECTS OF APPEALS ON RESPONSE TO MAIL SURVEYS.
17:365-370.
1980
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A Reassessment of the Effects of Appeals on Response to Mail Surveys.
17:365-370.
1980
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Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children.
16:323-323.
1979
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Women Contrasted to Men in the Industrial Salesforce: Job Satisfaction, Values, Role Clarity, Performance, and Propensity to Leave.
15:438-438.
1978
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An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad.
13:3-3.
1976
Identity
International Standard Serial Number (ISSN)
