Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis Academic Article uri icon

author list (cited authors)

  • Leong, S. M., Busch, P. S., & John, D. R.

citation count

  • 88

complete list of authors

  • Leong, Siew Meng||Busch, Paul S||John, Deborah Roedder

publication date

  • May 1989

publisher