KNOWLEDGE BASES AND SALESPERSON EFFECTIVENESS - A SCRIPT-THEORETIC ANALYSIS

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authors

Busch, Paul

published proceedings

JOURNAL OF MARKETING RESEARCH

author list (cited authors)

LEONG, S. M., BUSCH, P. S., & JOHN, D. R.

citation count

74

complete list of authors

LEONG, SM||BUSCH, PS||JOHN, DR

publication date

January 1989

publisher

JSTOR Publisher

published in

Journal of Marketing Research Journal