A REASSESSMENT OF THE EFFECTS OF APPEALS ON RESPONSE TO MAIL SURVEYS
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JOURNAL OF MARKETING RESEARCH
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CHILDERS, T. L., PRIDE, W. M., & FERRELL, O. C.
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CHILDERS, TL||PRIDE, WM||FERRELL, OC
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http%3A%2F%2Fdx.doi.org%2F10.2307%2F3150535