A Reassessment of the Effects of Appeals on Response to Mail Surveys Academic Article uri icon

published proceedings

  • Journal of Marketing Research

author list (cited authors)

  • Childers, T. L., Pride, W. M., & Ferrell, O. C.

citation count

  • 57

complete list of authors

  • Childers, Terry L||Pride, William M||Ferrell, OC

publication date

  • August 1980

publisher