A REASSESSMENT OF THE EFFECTS OF APPEALS ON RESPONSE TO MAIL SURVEYS Academic Article

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authors

Pride, William

published proceedings

JOURNAL OF MARKETING RESEARCH

author list (cited authors)

CHILDERS, T. L., PRIDE, W. M., & FERRELL, O. C.

citation count

56

complete list of authors

CHILDERS, TL||PRIDE, WM||FERRELL, OC

publication date

January 1980

publisher

JSTOR Publisher

published in

Journal of Marketing Research Journal