HR job title
- Professor
- Contact Info
- 1 979 845 5857
Pride, William Professor
Positions
- Professor, Marketing, Mays Business School
My research interests are primarily in the areas of advertising, promotion, and marketing education.
- Overview
- Publications
- Teaching
- Background
- Contact
- Other
- View All
Overview
Publications
selected publications
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academic article
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Ferrell, O. C., & Pride, W. M.
(2004).
The EditorsCorner. Journal of Marketing Education.
26(2), 107-108.
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Zemanek, J. E., & Pride, W. M.
(1996).
Distinguishing between manufacturer power and manufacturer salesperson power. Journal of Business and Industrial Marketing.
11(2), 20-36.
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Fahy, J., Smart, D., Pride, W., & Ferrell, O. C.
(1995).
Advertising Sensitive Products. International Journal of Advertising.
14(3), 231-243.
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CLARK, T., VARADARAJAN, P. R., & PRIDE, W. M.
(1994).
ENVIRONMENTAL-MANAGEMENT - THE CONSTRUCT AND RESEARCH PROPOSITIONS. Journal of Business Research.
29(1), 23-38.
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VARADARAJAN, P. R., CLARK, T., & PRIDE, W. M.
(1992).
CONTROLLING THE UNCONTROLLABLE - MANAGING YOUR MARKET ENVIRONMENT. MIT Sloan Management Review: MIT's journal of management research and ideas.
33(2), 39-47.
-
Ensley, E. E., & Pride, W. M.
(1991).
Advertisement pacing and the learning of marketing information by the elderly. Psychology and Marketing.
8(1), 1-20.
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McKee, D. O., Varadarajan, P. R., & Pride, W. M.
(1989).
Strategic Adaptability and Firm Performance: A Market-Contingent Perspective. Journal of Marketing.
53(3), 21-35.
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Fraedrich, J., Ferrell, O. C., & Pride, W.
(1989).
An empirical examination of three machiavellian concepts: Advertisers vs. the general public. Journal of Business Ethics.
8(9), 687-694.
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MCKEE, D. O., VARADARAJAN, P. R., & PRIDE, W. M.
(1989).
STRATEGIC ADAPTABILITY AND FIRM PERFORMANCE - A MARKET-CONTINGENT PERSPECTIVE. Journal of Marketing.
53(3), 21-35.
-
Caballero, M. J., & Pride, W. M.
(1986).
Erratum. Journal of Marketing.
50(2), 121-121.
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Caballero, M. J., & Pride, W. M.
(1986).
Erratum: Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements. Journal of Marketing.
50(2), 121-121.
-
JACKSON, R. W., & PRIDE, W. M.
(1986).
THE USE OF APPROVED VENDOR LISTS. Industrial Marketing Management.
15(3), 165-169.
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SCHUL, P. L., LITTLE, T. E., & PRIDE, W. M.
(1985).
CHANNEL CLIMATE - ITS IMPACT ON CHANNEL MEMBERS SATISFACTION. Journal of Retailing.
61(2), 9-38.
-
Earl, R. L., & Pride, W. M.
(1984).
Do disclosure attempts influence claim believability and perceived advertiser credibility?. Journal of the Academy of Marketing Science.
12(1-2), 23-37.
-
Skinner, S. J., Ferrell, O. C., & Pride, W. M.
(1984).
Personal and nonpersonal incentives in mail surveys: Immediate versus delayed inducements. Journal of the Academy of Marketing Science.
12(1-2), 106-114.
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CABALLERO, M. J., & PRIDE, W. M.
(1984).
SELECTED EFFECTS OF SALESPERSON SEX AND ATTRACTIVENESS IN DIRECT MAIL ADVERTISEMENTS. Journal of Marketing.
48(1), 94-100.
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Caballero, M. J., & Pride, W. M.
(1984).
Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements. Journal of Marketing.
48(1), 94-100.
-
SCHUL, P. L., PRIDE, W. M., & LITTLE, T. L.
(1983).
THE IMPACT OF CHANNEL LEADERSHIP-BEHAVIOR ON INTRACHANNEL CONFLICT. Journal of Marketing.
47(3), 21-34.
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Schul, P. L., Pride, W. M., & Little, T. L.
(1983).
The Impact of Channel Leadership Behavior on Intrachannel Conflict. Journal of Marketing.
47(3), 21-34.
-
Moore, C. W., & Pride, W. M.
(1980).
Selected Effects of Qualifying Statements regarding Technical Performance Claims: An Experimental Investigation. Journal of Advertising.
9(2), 20-44.
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CHILDERS, T. L., PRIDE, W. M., & FERRELL, O. C.
(1980).
A REASSESSMENT OF THE EFFECTS OF APPEALS ON RESPONSE TO MAIL SURVEYS. Journal of Marketing Research.
17(3), 365-370.
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Childers, T. L., Pride, W. M., & Ferrell, O. C.
(1980).
A Reassessment of the Effects of Appeals on Response to Mail Surveys. Journal of Marketing Research.
17(3), 365-370.
-
Earl, R. L., & Pride, W. M.
(1980).
The Effects of Advertisement Structure, Message Sidedness, and Performance Test Results on Print Advertisement Informativeness. Journal of Advertising.
9(3), 36-46.
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Pride, W. M., & Ferrell, O. C.
(1979).
Are Marketing Academicians' Preferences for Frameworks and Topics in Introductory Marketing Texts Changing?. Journal of Marketing Education.
1(1), 39-44.
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LAMB, C. W., PLETCHER, B. A., & PRIDE, W. M.
(1979).
PRINT READERS PERCEPTIONS OF VARIOUS ADVERTISING FORMATS. The journalism quarterly.
56(2), 328-335.
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Pride, W. M., Lamb, C. W., & Pletcher, B. A.
(1979).
The Informativeness of Comparative Advertisements: An Empirical Investigation. Journal of Advertising.
8(2), 29-35.
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Lamb, C. W., Pride, W. M., & Pletcher, B. A.
(1978).
A Taxonomy for Comparative Advertising Research. Journal of Advertising.
7(1), 43-47.
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Lamb, C. W., Pride, W. M., & Pletcher, B. A.
(1978).
Should the competing brand be illustrated in a comparative advertisement?. Journal of the Academy of Marketing Science.
6(3), 176-186.
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Pride, W. M.
(1977).
Marketing decision-making through computer cartography. Journal of the Academy of Marketing Science.
5(4), 369-378.
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PRIDE, W. M.
(1977).
POSSIBLE EFFECTS OF MAJOR CRIMINAL EVENTS ON AUDIENCE SIZE AND CHANNEL SWITCHING. The journalism quarterly.
54(4), 773-776.
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Greer, T., & Pride, W.
(1973).
The personalityculture relationship and its effects on interpersonal transactions. European Journal of Marketing.
Volume 7(Issue 1), 28-39.
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Ferrell, O. C., & Pride, W. M.
(2004).
The EditorsCorner. Journal of Marketing Education.
26(2), 107-108.
-
book
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Pride, W. M., Hughes, R. J., & Kapoor, J. R.
(2016).
Foundations of Business. Cengage Learning.
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Pride, W. M., & Ferrell, O. C.
(2016).
Foundations of Marketing. Cengage Learning.
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Pride, W. M., & Ferrell, O. C.
(1996).
Marketing Study Guide, Tenth Edition. Houghton Mifflin College Division.
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Pride, W. M., & Ferrell, O. C.
(1995).
Marketing concepts and strategies. Houghton Mifflin Harcourt (HMH).
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Robicheaux, R. A., Pride, W. M., & Ferrell, O. C.
(1983).
Marketing contemporary dimensions. Houghton Mifflin Harcourt (HMH).
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Ferrell, O. C., & Pride, W. M.
(1982).
Fundamentals of marketing. Houghton Mifflin Co..
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Hicks, H. G., Powell, J. D., & Pride, W.
(1975).
Business An Involvement Approach. McGraw-Hill.
-
Hicks, H. G., Gullett, C. R., & Pride, W. M.
(1974).
Modern business management: contemporary readings, study guide, and workbook. McGraw-Hill.
-
Pride, W. M., Hughes, R. J., & Kapoor, J. R.
(2016).
Foundations of Business. Cengage Learning.
Teaching
teaching activities
- MKTG409 Principles Of Marketing Instructor
- MKTG621 Survey Of Marketing Instructor
Background
education and training
- Ph.D. in Marketing, Louisiana State University - (Baton Rouge, Louisiana, United States) 1972
- M.B.A. in Business, Oklahoma State University - (Stillwater, Oklahoma, United States) 1967
- B.S. in General Business and Economics, Northwestern State University - (Natchitoches, Louisiana, United States) 1965
awards and honors
Contact
first name
- William
has last name
- Pride
mailing address
-
Texas A&M University
Marketing
4112 TAMU
College Station, TX 77843-4112
USA
Other
- w-pride@tamu.edu