Advertising Sensitive Products Academic Article

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authors

Pride, William

published proceedings

International Journal of Advertising

author list (cited authors)

Fahy, J., Smart, D., Pride, W., & Ferrell, O. C.

citation count

35

complete list of authors

Fahy, John||Smart, Denise||Pride, William||Ferrell, OC

publication date

January 1995

publisher

Taylor & Francis Publisher

published in

International Journal of Advertising Journal