Advertising Sensitive Products Academic Article uri icon

published proceedings

  • International Journal of Advertising

author list (cited authors)

  • Fahy, J., Smart, D., Pride, W., & Ferrell, O. C.

citation count

  • 35

complete list of authors

  • Fahy, John||Smart, Denise||Pride, William||Ferrell, OC

publication date

  • January 1995