publication venue for
- Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions. 38:1098-1115. 2019
- Resource-advantage theory: A foundation for new insights into global advertising research. 29. 2010
- Resource-advantage theory. 29:15-36. 2010
- Sources of product information for Chinese rural consumers. 27:67-97. 2008
- Advertising standardization in India: US multinational experience. 21:47-66. 2002
- Advertising Sensitive Products. 14:231-243. 1995