Advertising standardization in India: US multinational experience Academic Article uri icon

published proceedings

  • International Journal of Advertising

author list (cited authors)

  • Chandra, A., Griffith, D. A., & Ryans, J. K.

citation count

  • 21

complete list of authors

  • Chandra, Aruna||Griffith, David A||Ryans, John K

publication date

  • January 2002