Advertising standardization in India: US multinational experience Academic Article

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authors

Griffith, David

published proceedings

International Journal of Advertising

author list (cited authors)

Chandra, A., Griffith, D. A., & Ryans, J. K.

citation count

24

complete list of authors

Chandra, Aruna||Griffith, David A||Ryans, John K

publication date

January 2002

publisher

Taylor & Francis Publisher

published in

International Journal of Advertising Journal