HR job title
- Professor
- Contact Info
- 1 979 845 7257
- ORCiD
- 0000-0002-2026-3305
Griffith, David Hallie Vanderhider Chair in Business and Professor of Marketing
Positions
- Hallie Vanderhider Chair in Business and Professor of Marketing, Marketing, Mays Business School
David specializes in the areas of strategy, global marketing, innovation, and international business. His work primarily focuses on working with executives to solve business problems. He has been recognized numerous times for the impact of his research and his productivity. He is ranked among the Top 2% of Marketing Scholars worldwide in a study analyzing data from 1996 through 2019, covering around 7 million scientists in 22 major fields. He is a Fellow of the Academy of International Business, the recipient of the 2021 S. Tamer Cavusgil Award, the 2021 Louis W. Stern Award, the 2019 Significant Contributions to Global Marketing Award presented by the AMA Global Marketing Special Interest Group, a two-time recipient of the Hans B. Thorelli Award (2018, 2015), as well as a two-time recipient of the AMA Global Marketing Special Interest Group's Excellence in Research Award (2018, 2014). He has been recognized as one of the most productive scholars in two leading marketing journals (i.e., Journal of Marketing and Journal of Marketing Research) over the time period 2012-2021 (he was also recognized similarly in each of the last 8 rankings [2013, 2014, 2015, 2016, 2017, 2018, 2019, and 2020]). He was ranked 1st worldwide in terms of publication output based upon proportional authorship and 5th in terms of citation impact in the international marketing literature (1995-2015). In 2017 he was recognized as one of the most prolific scholars in the Journal of International Business Studies over the time period 1970-2016. In 2010 he was named a "Rising Star" for the Economics & Business Discipline by Thomson Reuters for his impact in the field.
Research Areas
- Overview
- Publications
- Teaching
- Background
- Contact
- Other
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Overview
Publications
selected publications
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academic article
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Griffith, D. A., & Yalcinkaya, G.
(2023).
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities. 40(5), 957-980.
-
Griffith, D. A., Lee, H. S., & Yalcinkaya, G.
(2023).
Understanding the relationship between the use of social media and the prevalence of anxiety at the country level: a multi-country examination. 32(4), 102102-102102.
-
Lee, H., Yalcinkaya, G., & Griffith, D.
(2023).
Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination. Journal of International Marketing.
31(2), 64-81.
-
Dean, T., Griffith, D. A., & Yalcinkaya, G.
(2023).
The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations. Industrial Marketing Management.
109, 174-187.
-
Griffith, D. A., Lee, H. S., & Yalcinkaya, G.
(2023).
Understanding the relationship between advertising spending and happiness at the country level. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
54(1), 128-150.
-
Dean, T., & Griffith, D. A.
(2022).
Relationship marketing variation in multidyadic industrial channels with component supplier specification. 28(3-4), 112-128.
-
Griffith, D. A., Lee, H. S., & Yalcinkaya, G.
(2022).
The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being. 39(1), 1-31.
-
Griffith, D. A.
(2021).
Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities. Journal of Sustainable Marketing.
2(2),
-
Griffith, D. A., Dean, T., & Hoppner, J. J.
(2021).
Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research. 29(3), 23-42.
-
Griffith, D. A., Dean, T., & Yalcinkaya, G.
(2021).
Building and leveraging competence exploitation and exploration for firm new product success. Industrial Marketing Management.
97, 233-244.
-
Hoppner, J. J., Mills, P., & Griffith, D. A.
(2021).
Navigating the demands of increasing customer participation through firm and individual job resources. Industrial Marketing Management.
97, 173-182.
-
Seggie, S. H., & Griffith, D. A.
(2021).
The moderating effects of economic and strategic relationship value in tolerating active and passive opportunism. Journal of Business Research.
128, 233-244.
-
Lee, H. S., & Griffith, D. A.
(2021).
Reward strategy spillover effects on observer cooperation in business networks. 32(1), 47-59.
-
Zheng, X. V., Griffith, D. A., Ge, L., & Benoliel, U.
(2020).
Effects of Contract Ambiguity in Interorganizational Governance. Journal of Marketing.
84(4), 147-167.
-
Harmancioglu, N., Griffith, D. A., & Yilmaz, T.
(2019).
Short- and long-term market returns of international codevelopment alliances of new products. Journal of the Academy of Marketing Science.
47(5), 939-959.
-
Lee, H. S., & Griffith, D. A.
(2019).
The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations. Journal of International Marketing.
27(2), 22-37.
-
Lee, H. S., & Griffith, D. A.
(2019).
Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects. Journal of Marketing.
83(2), 120-137.
-
Cillo, P., Griffith, D. A., & Rubera, G.
(2018).
The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors' Culture. Journal of Marketing.
82(6), 49-70.
-
Cillo, P., Griffith, D. A., & Rubera, G.
(2018).
THE NEW PRODUCT PORTFOLIO INNOVATIVENESS-STOCK RETURNS RELATIONSHIP: THE ROLE OF LARGE INDIVIDUAL INVESTORS' CULTURE. Journal of Marketing.
-
Dean, T., Griffith, D. A., & Calantone, R. J.
(2018).
Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions. Marketing Letters.
29(1), 87-100.
-
Griffith, D. A., Yalcinkaya, G., Rubera, G., & Giannetti, V.
(2017).
Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Journal of International Marketing.
25(4), 50-69.
-
Dahlquist, S. H., & Griffith, D. A.
(2017).
Explicit and normative contracting in collaborations of varying magnitudes: Differing perspectives of component suppliers and original equipment manufacturers. Industrial Marketing Management.
65, 15-27.
-
Griffith, D. A., Hoppner, J. J., Lee, H. S., & Schoenherr, T.
(2017).
The Influence of the Structure of Interdependence on the Response to Inequity in BuyerSupplier Relationships. 54(1), 124-137.
-
Griffith, D. A., & Lee, H. S.
(2016).
CrossNational Collaboration of Marketing Personnel within a Multinational: Leveraging Customer Participation for New Product Advantage. Journal of International Marketing.
24(4), 1-19.
-
Esmark, C. L., Noble, S. M., Bell, J. E., & Griffith, D. A.
(2016).
The effects of behavioral, cognitive, and decisional control in co-production service experiences. Marketing Letters.
27(3), 423-436.
-
Dean, T., Griffith, D. A., & Calantone, R. J.
(2016).
New Product Creativity: Understanding Contract Specificity in New Product Introductions. Journal of Marketing.
80(2), 39-58.
-
Hoppner, J. J., & Griffith, D. A.
(2015).
Looking Back to Move Forward: A Review of the Evolution of Research in International Marketing Channels. Journal of Retailing.
91(4), 610-626.
-
Hoppner, J. J., Griffith, D. A., & White, R. C.
(2015).
Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance. Journal of International Marketing.
23(4), 64-83.
-
Griffith, D. A., & Zhao, Y.
(2015).
Contract Specificity, Contract Violation, and Relationship Performance in International BuyerSupplier Relationships. Journal of International Marketing.
23(3), 22-40.
-
Dahlquist, S. H., & Griffith, D. A.
(2015).
A framework for the formation of governance portfolios in international interfirm marketing collaborations. 5(1-2), 45-59.
-
Griffith, D. A., Yalcinkaya, G., & Rubera, G.
(2014).
Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture. Journal of International Marketing.
22(4), 1-20.
-
Crespo, C. F., Griffith, D. A., & Lages, L. F.
(2014).
The performance effects of vertical and horizontal subsidiary knowledge outflows in multinational corporations. International Business Review.
23(5), 993-1007.
-
Hoppner, J. J., Griffith, D. A., & Yeo, C.
(2014).
The intertwined relationships of power, justice and dependence. European Journal of Marketing.
48(9/10), 1690-1708.
-
Griffith, D. A., & Dimitrova, B. V.
(2014).
Business and Cultural Aspects of Psychic Distance and Complementarity of Capabilities in Export Relationships. Journal of International Marketing.
22(3), 50-67.
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Schoenherr, T., Griffith, D. A., & Chandra, A.
(2014).
Intangible capital, knowledge and new product development competence in supply chains: process, interaction and contingency effects among SMEs. International Journal of Production Research.
52(16), 4916-4929.
-
Dahlquist, S. H., & Griffith, D. A.
(2014).
Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior. Journal of Marketing.
78(4), 59-79.
-
Schoenherr, T., Griffith, D. A., & Chandra, A.
(2014).
Knowledge Management in Supply Chains: The Role of Explicit and Tacit Knowledge. Journal of Business Logistics.
35(2), 121-135.
-
Griffith, D. A., Lee, H. S., Yeo, C. S., & Calantone, R.
(2014).
Marketing process adaptation. International Marketing Review.
31(3), 308-334.
-
Griffith, D. A., & Rubera, G.
(2014).
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations. Journal of International Marketing.
22(1), 5-20.
-
Cui, A. P., Hu, M. Y., & Griffith, D. A.
(2014).
What makes a brand manager effective?. Journal of Business Research.
67(2), 144-150.
-
Lages, L. F., Mata, J., & Griffith, D. A.
(2013).
Change in international market strategy as a reaction to performance decline. Journal of Business Research.
66(12), 2600-2611.
-
Seggie, S. H., Griffith, D. A., & Jap, S. D.
(2013).
Passive and Active Opportunism in Interorganizational Exchange. Journal of Marketing.
77(6), 73-90.
-
Griffith, D. A., & Hoppner, J. J.
(2013).
Global marketing managers. International Marketing Review.
30(1), 21-41.
-
Moeller, M., Harvey, M., Griffith, D., & Richey, G.
(2013).
The impact of country-of-origin on the acceptance of foreign subsidiaries in host countries: An examination of the liability-of-foreignness. International Business Review.
22(1), 89-99.
-
Griffith, D. A., Kiessling, T., & Dabic, M.
(2012).
Aligning strategic orientation with local market conditions. International Marketing Review.
29(4), 379-402.
-
Griffith, D. A., & Czinkota, M. R.
(2012).
Release the constraints: Solving the problems of export financing in troublesome times. Business Horizons.
55(3), 251-260.
-
Lee, H. S., & Griffith, D. A.
(2012).
Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy. Advances in International Marketing.
23, 39-65.
-
Hoppner, J. J., & Griffith, D. A.
(2011).
The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior. Journal of Marketing Research.
48(5), 920-928.
-
Kim, S. K., McFarland, R. G., Kwon, S., Son, S., & Griffith, D. A.
(2011).
Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework. Journal of Marketing Research.
48(3), 603-616.
-
Rubera, G., Ordanini, A., & Griffith, D. A.
(2011).
Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
42(4), 459-476.
-
Harvey, M., Griffith, D., Kiessling, T., & Moeller, M.
(2011).
A multi-level model of global decision-making: Developing a composite global frame-of-reference. Journal of World Business.
46(2), 177-184.
-
Cui, A. S., Calantone, R. J., & Griffith, D. A.
(2011).
Strategic change and termination of interfirm partnerships. 32(4), 402-423.
-
Griffith, D. A.
(2011).
Insights into gaining access to export financing: Understanding export lenders ideal exporter profile. Journal of World Business.
46(1), 84-92.
-
Melancon, J. P., Griffith, D. A., Noble, S. M., & Chen, Q.
(2010).
Synergistic effects of operant knowledge resources. Journal of Services Marketing.
24(5), 400-411.
-
Griffith, D. A., Yalcinkaya, G., & Calantone, R. J.
(2010).
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?. Journal of World Business.
45(3), 217-227.
-
Griffith, D. A.
(2010).
Understanding multi-level institutional convergence effects on international market segments and global marketing strategy. Strategic Direction.
26(5), 15-24.
-
Griffith, D. A., & Yalcinkaya, G.
(2010).
Resource-advantage theory: A foundation for new insights into global advertising research. International Journal of Advertising.
29(1),
-
Griffith, D. A., & Yalcinkaya, G.
(2010).
Resource-advantage theory. International Journal of Advertising.
29(1), 15-36.
-
Griffith, D. A.
(2010).
Understanding multi-level institutional convergence effects on international market segments and global marketing strategy. Journal of World Business.
45(1), 59-67.
-
Zhang, C., Henke, J. W., & Griffith, D. A.
(2009).
Do buyer cooperative actions matter under relational stress? Evidence from Japanese and U.S. assemblers in the U.S. automotive industry. 27(6), 479-494.
-
Adjei, M. T., Griffith, D. A., & Noble, S. M.
(2009).
When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing. Journal of Retailing.
85(4), 493-501.
-
Narasimhan, R., Nair, A., Griffith, D. A., Arlbjrn, J. S., & Bendoly, E.
(2009).
Lockin situations in supply chains: A social exchange theoretic study of sourcing arrangements in buyersupplier relationships. 27(5), 374-389.
-
Griffith, D. A., Harmancioglu, N., & Droge, C.
(2009).
Governance decisions for the offshore outsourcing of new product development in technology intensive markets. Journal of World Business.
44(3), 217-224.
-
Seggie, S. H., & Griffith, D. A.
(2009).
What does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals. Journal of Marketing.
73(1), 122-132.
-
Griffith, D. A., Tamer Cavusgil, S., & Xu, S.
(2008).
Emerging themes in international business research. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
39(7), 1220-1235.
-
Hult, G., Ketchen, D. J., Griffith, D. A., Chabowski, B. R., Hamman, M. K., Dykes, B. J., Pollitte, W. A., & Cavusgil, S. T.
(2008).
An assessment of the measurement of performance in international business research. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
39(6), 1064-1080.
-
Hult, G., Ketchen, D. J., Griffith, D. A., Finnegan, C. A., Gonzalez-Padron, T., Harmancioglu, N., ... Cavusgil, S. T.
(2008).
Data equivalence in cross-cultural international business research: assessment and guidelines. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
39(6), 1027-1044.
-
Seggie, S. H., & Griffith, D. A.
(2008).
The resource matching foundations of competitive advantage. International Marketing Review.
25(3), 262-275.
-
Griffith, D. A.
(2008).
From the Editor in Chief. Journal of International Marketing.
16(1), 1-3.
-
Lages, L. F., Jap, S. D., & Griffith, D. A.
(2008).
The role of past performance in export ventures: a short-term reactive approach. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
39(2), 304-325.
-
Chen, Q., He, Y. i., Zhao, X., & Griffith, D.
(2008).
Sources of product information for Chinese rural consumers. International Journal of Advertising.
27(1), 67-97.
-
Yalcinkaya, G., Calantone, R. J., & Griffith, D. A.
(2007).
An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance. Journal of International Marketing.
15(4), 63-93.
-
Calantone, R. J., & Griffith, D. A.
(2007).
From the Special Issue Editors: Challenges and Opportunities in the Field of Global Product Launch. Journal of Product Innovation Management.
24(5), 414-418.
-
Harvey, M. G., & Griffith, D. A.
(2007).
The Role of Globalization, Time Acceleration, and Virtual Global Teams in Fostering Successful Global Product Launches. Journal of Product Innovation Management.
24(5), 486-501.
-
Cort, K. T., Griffith, D. A., & White, D. S.
(2007).
An attribution theory approach for understanding the internationalization of professional service firms. International Marketing Review.
24(1), 9-25.
-
Griffith, D. A., & Lusch, R. F.
(2007).
Getting Marketers to Invest in Firm-Specific Capital. Journal of Marketing.
71(1), 129-145.
-
Calantone, R. J., Griffith, D. A., & Yalcinkaya, G.
(2006).
An Empirical Examination of a Technology Adoption Model for the Context of China. 14(4), 1-27.
-
Griffith, D. A., Zhang, C., & Cavusgil, S. T.
(2006).
Attributions of noncooperative incidents and response strategies: The role of national character. Journal of World Business.
41(4), 356-367.
-
Chen, H., Griffith, D. A., & Hu, M. Y.
(2006).
The influence of liability of foreignness on market entry strategies. International Marketing Review.
23(6), 636-649.
-
Griffith, D. A., Myers, M. B., & Harvey, M. G.
(2006).
An Investigation of National Culture's Influence on Relationship and Knowledge Resources in Interorganizational Relationships between Japan and the United States. Journal of International Marketing.
14(3), 1-32.
-
Zhang, C., Griffith, D. A., & Cavusgil, S. T.
(2006).
The Litigated Dissolution of International Distribution Relationships: A Process Framework and Propositions. 14(2), 85-115.
-
Cui, A. S., Griffith, D. A., Cavusgil, S. T., & Dabic, M.
(2006).
The influence of market and cultural environmental factors on technology transfer between foreign MNCs and local subsidiaries: A Croatian illustration. Journal of World Business.
41(2), 100-111.
-
Griffith, D. A., Jacobs, L., & Richey, R. G.
(2006).
Fitting strategy derived from strategic orientation to international contexts. 48(2), 239-262.
-
Griffith, D. A., Noble, S. M., & Chen, Q.
(2006).
The performance implications of entrepreneurial proclivity: A dynamic capabilties approach. Journal of Retailing.
82(1), 51-62.
-
Noble, S. M., Griffith, D. A., & Adjei, M. T.
(2006).
Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives. Journal of Retailing.
82(3), 177-188.
-
Griffith, D. A.
(2006).
Human Capital in the Supply Chain of Global Firms. Organizational Dynamics.
35(3), 251-263.
-
Griffith, D. A., Harvey, M. G., & Lusch, R. F.
(2006).
Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice. 24(2), 85-98.
-
Noble, S. M., Griffith, D. A., & Weinberger, M. G.
(2005).
Consumer derived utilitarian value and channel utilization in a multi-channel retail context. Journal of Business Research.
58(12), 1643-1651.
-
Griffith, D. A.
(2005).
An examination of the influences of store layout in online retailing. Journal of Business Research.
58(10), 1391-1396.
-
Cui, A. S., Griffith, D. A., & Cavusgil, S. T.
(2005).
The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities of Multinational Corporation Subsidiaries. Journal of International Marketing.
13(3), 32-53.
-
Griffith, D. A., Chandra, A., & Fealey, T.
(2005).
Strategically employing natural channels in an emerging market. Thunderbird International Business Review.
47(3), 287-311.
-
Tihanyi, L., Griffith, D. A., & Russell, C. J.
(2005).
The effect of cultural distance on entry mode choice, international diversification, and MNE performance: a meta-analysis. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
36(3), 270-283.
-
Griffith, D. A., & Myers, M. B.
(2005).
The performance implications of strategic fit of relational norm governance strategies in global supply chain relationships. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
36(3), 254-269.
-
Griffith, D. A., Kiessling, T. S., & Dabic, M.
(2005).
An exploratory examination into the challenges to technology transfer in the transitional economy of Croatia. Thunderbird International Business Review.
47(2), 163-181.
-
Luo, X., Griffith, D. A., Liu, S. S., & Shi, Y.
(2004).
The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration. Journal of International Marketing.
12(4), 25-45.
-
Griffith, D. A., & Harvey, M. G.
(2004).
The influence of individual and firm level social capital of marketing managers in a firms global network. Journal of World Business.
39(3), 244-254.
-
Chen, Q., Griffith, D. A., & Wan, F.
(2004).
The Behavioral Implications of Consumer Trust Across Brick-and-Mortar and Online Retail Channels. Journal of Marketing Channels.
11(4), 61-87.
-
Lee, C., & Griffith, D. A.
(2004).
The marketing strategyperformance relationship in an exportdriven developing economy. International Marketing Review.
21(3), 321-334.
-
Myers, M. B., Griffith, D. A., Daugherty, P. J., & Lusch, R. F.
(2004).
MAXIMIZING THE HUMAN CAPITAL EQUATION IN LOGISTICS: EDUCATION, EXPERIENCE, AND SKILLS. 25(1), 211-232.
-
Griffith, D. A., & Chen, Q.
(2004).
THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS. Journal of Advertising.
33(1), 55-68.
-
Ryans, J. K., Griffith, D. A., & White, D. S.
(2003).
Standardization/adaptation of international marketing strategy. International Marketing Review.
20(6), 588-603.
-
Griffith, D. A., Chandra, A., & Ryans, J. K.
(2003).
Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging. Journal of International Marketing.
11(3), 30-47.
-
Zeybek, A. Y., OBrien, M., & Griffith, D. A.
(2003).
Perceived cultural congruences influence on employed communication strategies and resultant performance: a transitional economy international joint venture illustration. International Business Review.
12(4), 499-521.
-
Javalgi, R. G., Griffith, D. A., & White, D. S.
(2003).
An empirical examination of factors influencing the internationalization of service firms. Journal of Services Marketing.
17(2), 185-201.
-
Griffith, D. A.
(2003).
Intimacy, rites of passage and social support: symbolic meaning from lifetime shopping experiences. International Review of Retail, Distribution and Consumer Research.
13(3), 263-278.
-
Griffith, D. A.
(2002).
The role of communication competencies in international business relationship development. Journal of World Business.
37(4), 256-265.
-
Chandra, A., Griffith, D. A., & Ryans, J. K.
(2002).
The association between process and program advertising standardization: An illustration of U.S. multinationals operating in India. Advances in International Marketing.
12, 67-83.
-
Johnson, T. M., & Griffith, D. A.
(2002).
5 Step to online success. Marketing Management.
11(5), 35.
-
Harvey, M. G., & Griffith, D. A.
(2002).
Developing effective intercultural relationships: The importance of communication strategies. Thunderbird International Business Review.
44(4), 455-476.
-
Krampf, R. F., & Griffith, D. A.
(2002).
Print and Online Catalogs. Journal of Marketing Channels.
10(1), 25-39.
-
Chandra, A., Griffith, D. A., & Ryans, J. K.
(2002).
Advertising standardization in India: US multinational experience. International Journal of Advertising.
21(1), 47-66.
-
Griffith, D. A., & Gray, C. C.
(2002).
The Fallacy of the Level Playing Field. Journal of Marketing Channels.
9(3-4), 87-102.
-
Griffith, D. A., & Harvey, M. G.
(2001).
A Resource Perspective of Global Dynamic Capabilities. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
32(3), 597-606.
-
Griffith, D. A., & Harvey, M. G.
(2001).
Executive Insights: An Intercultural Communication Model for Use in Global Interorganizational Networks. Journal of International Marketing.
9(3), 87-103.
-
Griffith, D. A., Zeybek, A. Y., & O'Brien, M.
(2001).
Knowledge Transfer as a Means for Relationship Development: A KazakhstanForeign International Joint Venture Illustration. Journal of International Marketing.
9(2), 1-18.
-
Griffith, D. A., Krampf, R. F., & Palmer, J. W.
(2001).
The Role of Interface in Electronic Commerce: Consumer Involvement with Print Versus On-Line Catalogs. International Journal of Electronic Commerce.
5(4), 135-153.
-
Harvey, M., Griffith, D., & Novicevic, M.
(2000).
Development of `timescapes' to effectively manage global inter-organizational relational communications. European Management Journal.
18(6), 646-662.
-
Griffith, D. A., & Lusch, R. F.
(2000).
An Examination of the Influence of Procedural Justice on Long-Term Orientation in Wholesaler-Supplier Relationships. Journal of Marketing Channels.
7(3), 1-15.
-
Myers, M. B., & Griffith, D. A.
(2000).
Organizationaland Product-Related Influences of Gray Market Channel Activity. Journal of Marketing Channels.
7(4), 45-59.
-
Griffith, D. A., Hu, M. Y., & Ryans, J. K.
(2000).
Process Standardization across Intra- and Inter-Cultural Relationships. JOURNAL OF INTERNATIONAL BUSINESS STUDIES.
31(2), 303-324.
-
Myers, M. B., & Griffith, D. A.
(1999).
Strategies for combating gray market activity. Business Horizons.
42(6), 2-8.
-
Griffith, D. A.
(1999).
Organizing to Minimize a Cyber-Terrorist Threat. Marketing Management.
8(2), 9.
-
White, D. S., Griffith, D. A., & Ryans, J. K.
(1999).
Profiling exporting and nonexporting service firms: Critical differences to decisionmakers. 41(2), 195-213.
-
Griffith, D. A., & Palmer, J. W.
(1999).
Leveraging the web for corporate success. Business Horizons.
42(1), 3-10.
-
White, D. S., & Griffith, D. A.
(1998).
Graduate International Business Education in the United StatesComparisons and Suggestions. Journal of Education for Business.
74(2), 103-115.
-
Griffith, D. A., & Krampf, R. F.
(1998).
A Content Analysis of Retail Web-Sites. Journal of Marketing Channels.
6(3-4), 73-86.
-
Griffith, D. A., & Krampf, R. F.
(1998).
An Examination of the Web-Based Strategies of the Top 100 U.S. Retailers. Journal of Marketing Theory and Practice.
6(3), 12-23.
-
Griffith, D. A.
(1998).
Cultural Meaning of Retail Institutions. Journal of Global Marketing.
12(1), 47-59.
-
Griffith, D. A., Hu, M. Y., & Chen, H.
(1998).
Formation and performance of multipartner joint ventures: a Sinoforeign illustration. International Marketing Review.
15(3), 171-187.
-
White, D. S., Griffith, D. A., & Ryans, J. K.
(1998).
Measuring export performance in service industries. International Marketing Review.
15(3), 188-204.
-
Palmer, J. W., & Griffith, D. A.
(1998).
An emerging model of Web site design for marketing. COMMUNICATIONS OF THE ACM.
41(3), 44-51.
-
Griffith, D. A., & Krampf, R. F.
(1997).
Emerging trends in US retailing. Long Range Planning.
30(6), 847-852.
-
Griffith, D. A.
(1997).
Gray Market Channels of Distribution in a Developing Country Context. Journal of Marketing Channels.
6(2), 1-15.
-
Griffith, D. A., & Ryans, J. K.
(1997).
Organizing global communications to minimize private spill-over damage to brand equity. Journal of World Business.
32(3), 189-202.
-
White, D. S., & Griffith, D. A.
(1997).
Combining corporate and marketing strategy for global competitiveness. Marketing Intelligence and Planning.
15(4), 173-178.
-
Shanklin, W. L., & Griffith, D. A.
(1996).
Crafting strategies for global marketing in the new millennium. Business Horizons.
39(5), 11-16.
-
Griffith, D. A., & Albanese, P. J.
(1996).
An Examination of Plog's Psychographic Travel Model within a Student Population. Journal of Travel Research.
34(4), 47-51.
-
Griffith, D. A., & Ryans, J. K.
(1995).
Strategically employing natural channels in an era of global marketing. Marketing Intelligence and Planning.
1(4), 52-69.
-
Griffith, D. A., & Yalcinkaya, G.
(2023).
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities. 40(5), 957-980.
-
book
-
Jain, S. C., & Griffith, D. A.
(2011).
Handbook of research in international marketing, second edition
-
Lewin, A. Y., Cavusgil, S. T., Hult, G., & Griffith, D. A.
(2008).
Thought Leadership in Advancing International Business Research. Ed. Nederman, Cary.
Palgrave Macmillan UK.
-
Jain, S. C., & Griffith, D. A.
(2011).
Handbook of research in international marketing, second edition
-
chapter
-
Jain, S. C., & Griffith, D. A.
(2011).
Preface. Jain, S. C., & Griffith, D. A. (Eds.),
Handbook of Research in International Marketing, 2nd Ed.
(pp. xiv-xv).
Edward Elgar Publishing Limited.
-
Griffith, D. A., & Yeo, C. S.
(2011).
Resource-advantage theory: Insights for global marketing strategy research. Handbook of Research in International Marketing, Second Edition.
(pp. 158-178).
-
Griffith, D. A., & Yeo, C.
(2011).
Chapter 8: Resource-Advantage Theory: Insights for Global Marketing Strategy Research. Handbook of Research in International Marketing, Second Edition.
Edward Elgar Publishing.
-
Ryans, J. K., Griffith, D. A., & Jain, S.
(2008).
A historical examination of the evolution of international advertising standardization/adaptation thought. Research in Global Strategic Management.
International Business Scholarship: AIB Fellows on the First 50 Years and Beyond.
(pp. 279-293).
Emerald.
-
Cavusgil, S. T., Deligonul, Z. S., & Griffith, D. A.
(2008).
Rigor in international business research: A review and methodological recommendations. Research in Global Strategic Management.
Boddewyn, J. (Eds.),
International Business Scholarship: AIB Fellows on the First 50 Years and Beyond (Research in Global Strategic Management, Vol. 14.
(pp. 229-246).
Emerald Group Publishing Limited.
-
Lewin, A. Y., Cavusgil, S. T., Hult, G., & Griffith, D. A.
(2008).
Introduction. Lewin, A. Y., Cavusgil, S. T., Hult, G., & Griffith, D. A. (Eds.),
Thought Leadership in Advancing International Business Research.
(pp. 1-8).
Palgrave Macmillan UK.
-
Lewin, A. Y., Cavusgil, S. T., Hult, G., & Griffith, D. A.
(2008).
Introduction. Thought Leadership in Advancing International Business Research.
(pp. 1-8).
Springer Nature.
-
Myers, M. B., & Griffith, D. A.
(2008).
The study of fit in international business research: Methodological and substantive issues. Thought Leadership in Advancing International Business Research.
(pp. 230-246).
-
Yalcinkaya, G., & Griffith, D. A.
(2006).
An exploratory examination of the factors influencing distributor self-perceived power in channel relationships: a seven-country study. Advances in International Marketing.
Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries.
(pp. 267-285).
Emerald.
-
Ryans, J. K., & Griffith, D. A.
(2003).
International Advertising Research: Standardization/Adaptation and the Future. Handbook of Research in International Marketing.
(pp. 294-309).
Edward Elgar Publishing.
-
Jain, S. C., & Griffith, D. A.
(2011).
Preface. Jain, S. C., & Griffith, D. A. (Eds.),
Handbook of Research in International Marketing, 2nd Ed.
(pp. xiv-xv).
Edward Elgar Publishing Limited.
-
conference paper
-
Rubera, G., Griffith, D. A., & Yalcinkaya, G.
(2012).
Technological and Design Innovation Effects. Journal of Product Innovation Management.
1047-1060.
-
Rubera, G., Griffith, D. A., & Yalcinkaya, G.
(2012).
Technological and Design Innovation Effects. Journal of Product Innovation Management.
1047-1060.
Teaching
teaching activities
- MKTG448 Marketing Strategy Instructor
- MKTG625 Marketing Analytics I Instructor
- MKTG675 Marketing Strategy Instructor
- MKTG691 Research Instructor
Background
education and training
- B.S. in Business Administration - Finance, University of Akron - (Akron, Ohio, United States)
- M.B.A. in General Management, Kent State University - (Kent, Ohio, United States)
- Ph.D. in Marketing and International Business, Kent State University - (Kent, Ohio, United States)
awards and honors
- Hans B. Thorelli Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2018
- Excellence in Global Marketing Research Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2018
- Hans B. Thorelli Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2015
- Excellence in Global Marketing Research Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2014
- Carl R. and Ingeborg Beidleman Research Award, conferred by Lehigh University - (Bethlehem, Pennsylvania, United States), 2014
- John D. and Dortha J. Withrow Teacher-Scholar Award, conferred by Michigan State University - (East Lansing, Michigan, United States), 2011
- Dennis Ching Teaching Excellence Award, conferred by University of Hawaii at Manoa - (Honolulu, Hawaii, United States), 2002
- Outstanding Professor, conferred by University of Oklahoma - (Norman, Oklahoma, United States), 1998
Contact
first name
- David
has last name
- Griffith
mailing address
-
Texas A&M University
Marketing
4112 TAMU
College Station, TX 77843-4112
USA
Other
- dgriffith@mays.tamu.edu