David specializes in the areas of strategy, global marketing, innovation, and international business. His work primarily focuses on working with executives to solve business problems. He has been recognized numerous times for the impact of his research and his productivity. He is ranked among the Top 2% of Marketing Scholars worldwide in a study analyzing data from 1996 through 2019, covering around 7 million scientists in 22 major fields. He is a Fellow of the Academy of International Business, the recipient of the 2021 S. Tamer Cavusgil Award, the 2021 Louis W. Stern Award, the 2019 Significant Contributions to Global Marketing Award presented by the AMA Global Marketing Special Interest Group, a two-time recipient of the Hans B. Thorelli Award (2018, 2015), as well as a two-time recipient of the AMA Global Marketing Special Interest Group's Excellence in Research Award (2018, 2014). He has been recognized as one of the most productive scholars in two leading marketing journals (i.e., Journal of Marketing and Journal of Marketing Research) over the time period 2012-2021 (he was also recognized similarly in each of the last 8 rankings [2013, 2014, 2015, 2016, 2017, 2018, 2019, and 2020]). He was ranked 1st worldwide in terms of publication output based upon proportional authorship and 5th in terms of citation impact in the international marketing literature (1995-2015). In 2017 he was recognized as one of the most prolific scholars in the Journal of International Business Studies over the time period 1970-2016. In 2010 he was named a "Rising Star" for the Economics & Business Discipline by Thomson Reuters for his impact in the field.