Print and Online Catalogs Academic Article uri icon

abstract

  • A study is presented that examines the influence of print and online catalogs on consumer information processing. Petty and Cacioppo’s (1979) elaboration likelihood model and research from the field of human-computer interaction are used to hypothesize differences in consumer information processing when exposed to retail catalog information via print and online communication modes. Theory suggests, and results support, that a print catalog is more effective at stimulating cognitive elaboration and positive affect than a direct extension of the print catalog online. Implications for academics and practitioners are discussed. © 2002, Taylor & Francis Group, LLC. All rights reserved.

published proceedings

  • Journal of Marketing Channels

author list (cited authors)

  • Krampf, R. F., & Griffith, D. A.

citation count

  • 6

complete list of authors

  • Krampf, Robert F||Griffith, David A

publication date

  • February 2002