Executive Insights: An Intercultural Communication Model for Use in Global Interorganizational Networks Academic Article uri icon

abstract

  • Global competitiveness is predicated on creating strong interorganizational networks. Successful development and administration of interorganizational networks is derived from effective intercultural communication efforts focused on developing relationships. The authors integrate the complexities of cultural influences (i.e., national and organizational) into an intercultural communication model that is aimed to enhance the understanding of the development of relationship quality. The model developed can serve as a standardized intercultural communication process for organizations to employ within their global networks. The authors identify and address four determinants of relationship quality: cultural understanding, communication competence, cultural interaction, and communication interaction. The model provides a better understanding of the complexity of intercultural communication for relationship development in global interorganizational networks.

published proceedings

  • Journal of International Marketing

author list (cited authors)

  • Griffith, D. A., & Harvey, M. G.

citation count

  • 64

complete list of authors

  • Griffith, David A||Harvey, Michael G

publication date

  • September 2001