Crafting strategies for global marketing in the new millennium Academic Article

authors

• Griffith, David

published proceedings

• Business Horizons

author list (cited authors)

• Shanklin, W. L., & Griffith, D. A.

citation count

• 8

complete list of authors

• Shanklin, William L||Griffith, David A

publication date

• September 1996

publisher

• Elsevier  Publisher

published in

• Business Horizons  Journal

Digital Object Identifier (DOI)

• 10.1016/s0007-6813(96)90061-0

start page

• 11

end page

• 16

volume

• 39

issue

• 5

URL

• http://dx.doi.org/10.1016/s0007-6813(96)90061-0