THE NEW PRODUCT PORTFOLIO INNOVATIVENESS-STOCK RETURNS RELATIONSHIP: THE ROLE OF LARGE INDIVIDUAL INVESTORS' CULTURE
Academic Article
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Overview
published proceedings
- Journal of Marketing
altmetric score
- 1
author list (cited authors)
- Cillo, P., Griffith, D. A., & Rubera, G.
citation count
- 1
complete list of authors
- Cillo, Paola||Griffith, David A||Rubera, Gaia
publication date
- July 2018
publisher
- SAGE Publications Publisher
published in
- Journal of Marketing Journal