Preface Chapter uri icon

author list (cited authors)

  • Jain, S. C., & Griffith, D. A.

complete list of authors

  • Jain, SC||Griffith, DA

editor list (cited editors)

  • Jain, S. C., & Griffith, D. A.

Book Title

  • Handbook of Research in International Marketing, 2nd Ed

publication date

  • December 2011