An Examination of the Influence of Procedural Justice on Long-Term Orientation in Wholesaler-Supplier Relationships Academic Article uri icon


  • This study examines the influence of bilateral communication, voice, explanation, consistency, credibility, and interactional norms (all elements of procedural justice) on long-term orientation. The hypotheses are empirically tested through an examination of partnerships that wholesalers have with their major supplier. Voice, consistency, credibility, and interactional norms of the wholesaler’s major supplier were found to be related to the wholesaler’s long-term orientation. Managerial implications are discussed. © 2000, Taylor & Francis Group, LLC. All rights reserved.

published proceedings

  • Journal of Marketing Channels

author list (cited authors)

  • Griffith, D. A., & Lusch, R. F.

citation count

  • 9

complete list of authors

  • Griffith, David A||Lusch, Robert F

publication date

  • August 2000