Relationship marketing variation in multidyadic industrial channels with component supplier specification
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Overview
published proceedings
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JOURNAL OF INTER-ORGANIZATIONAL RELATIONSHIPS
author list (cited authors)
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Dean, T., & Griffith, D. A.
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Dean, Tereza||Griffith, David A
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Research
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>
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Component Supplier Specification
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Multidyadic Channel
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Relationship Marketing
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URL
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http://dx.doi.org/10.1080/26943980.2023.2231935
