Reward strategy spillover effects on observer cooperation in business networks Academic Article

authors

• Griffith, David

published proceedings

• MARKETING LETTERS

author list (cited authors)

• Lee, H. S., & Griffith, D. A.

citation count

• 0

complete list of authors

• Lee, Hannah S||Griffith, David A

publication date

• October 2021

publisher

• Springer Nature  Publisher

published in

• Marketing Letters  Journal

keywords

• Business Networks
• Equity Theory
• Observer Cooperation
• Reward Strategies
• Social Comparison Theory

Digital Object Identifier (DOI)

• 10.1007/s11002-020-09543-7

start page

• 47

end page

• 59

volume

• 32

issue

• 1