Governance decisions for the offshore outsourcing of new product development in technology intensive markets Academic Article uri icon


  • This study addresses how buyers organize their offshore outsourcing new product development relationships. Building on transaction cost economics and resource dependence theories, we propose a model of the influence of key new product development offshore outsourcing factors on two important buyers' governance decisions (i.e., supply concentration and degree of supplier involvement). The antecedents, drawn from the marketing, management, and international business literatures, include: three sources of asset specificity (degree of modularity, strategic value of the project, and technology specificity) and two sources of uncertainty (cultural distance and technological discontinuity). The results, derived from an analysis of 200 offshore outsourcing new product development relationships, provide new insights for academics and practitioners. © 2008 Elsevier Inc. All rights reserved.

published proceedings

  • Journal of World Business

author list (cited authors)

  • Griffith, D. A., Harmancioglu, N., & Droge, C.

citation count

  • 45

complete list of authors

  • Griffith, David A||Harmancioglu, Nukhet||Droge, Cornelia

publication date

  • July 2009