Profiling exporting and nonexporting service firms: Critical differences to decisionmakers

AbstractThe internationalization of services has become a critical element in the global marketplace. While the internationalization of services has increased in importance, the lack of empirically based research has been a shortcoming. This article empirically examines key characteristics (i.e., total sales, number of employees, age of firm, management's desire to export, perceived profit potential from internationalization, top management's foreign language skills, and international work experience) separating exporting from nonexporting domesticbased service firms. It provides a profile for the exporting service firm that is distinctly different than that of the nonexporting service provider. These differences suggest important policy considerations for federal and state export promotion agencies and strategy considerations for service firm owners and management. 1999 John Wiley & Sons, Inc.

Profiling exporting and nonexporting service firms: Critical differences to decisionmakers Academic Article