Resource-advantage theory Academic Article

authors

• Griffith, David

published proceedings

• International Journal of Advertising

author list (cited authors)

• Griffith, D. A., & Yalcinkaya, G.

citation count

• 16

complete list of authors

• Griffith, David A||Yalcinkaya, Goksel

publication date

• January 2010

publisher

• Taylor & Francis  Publisher

published in

• International Journal of Advertising  Journal

Digital Object Identifier (DOI)

• 10.2501/s0265048709201014

start page

• 15

end page

• 36

volume

• 29

issue

• 1

URL

• http://dx.doi.org/10.2501/s0265048709201014