International Advertising Research: Standardization/Adaptation and the Future Chapter

Overview
Identity
Additional Document Info
Other
View All

authors

Griffith, David

author list (cited authors)

Ryans, J. K., & Griffith, D. A.

citation count

3

complete list of authors

Ryans, John K||Griffith, David A

Book Title

Handbook of Research in International Marketing

publication date

December 2003

publisher

Edward Elgar Publishing Publisher