Navigating the demands of increasing customer participation through firm and individual job resources Academic Article uri icon

published proceedings

  • INDUSTRIAL MARKETING MANAGEMENT

author list (cited authors)

  • Hoppner, J. J., Mills, P., & Griffith, D. A.

citation count

  • 8

complete list of authors

  • Hoppner, Jessica J||Mills, Paul||Griffith, David A

publication date

  • August 2021