The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
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Overview
published proceedings
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INDUSTRIAL MARKETING MANAGEMENT
author list (cited authors)
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Dean, T., Griffith, D. A., & Yalcinkaya, G.
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Dean, Tereza||Griffith, David A||Yalcinkaya, Goksel
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Research
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Coopetition
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Meaningfulness
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New Product Creativity
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Novelty
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Shadow Of Future
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Shadow Of Past
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http://dx.doi.org/10.1016/j.indmarman.2023.01.003