Understanding the relationship between advertising spending and happiness at the country level
-
- Overview
-
- Research
-
- Identity
-
- Additional Document Info
-
- Other
-
- View All
-
Overview
published proceedings
-
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
altmetric score
author list (cited authors)
-
Griffith, D. A., Lee, H. S., & Yalcinkaya, G.
citation count
complete list of authors
-
Griffith, David A||Lee, Hannah S||Yalcinkaya, Goksel
publication date
publisher
published in
Research
keywords
-
Advertising
-
Business Externalities
-
General Theory Of Competitive Rationality
-
Happiness
-
Institutional Economics
-
Society
Identity
Digital Object Identifier (DOI)
Additional Document Info
start page
end page
volume
issue
Other
URL
-
http://dx.doi.org/10.1057/s41267-022-00510-0