An Examination of Plog's Psychographic Travel Model within a Student Population Academic Article uri icon


  • Correlation analysis is used to examine the association between Plog's instrument, underlying theoretical constructs, and actual travel behavior. Cross-validation of Plog's model was achieved through three personality trait measures and a modified Nickerson scale. This study broadens the behavioral foundations of psychographic research within the travel literature.

published proceedings

  • Journal of Travel Research

author list (cited authors)

  • Griffith, D. A., & Albanese, P. J.

citation count

  • 54

complete list of authors

  • Griffith, David A||Albanese, Paul J

publication date

  • April 1996